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Verno Consulting

2MM: How to Kick the Kick-and-Go Problem


When drivers kick-and-go, the company loses immediate sales in the current week while risking further sales and market share losses over the longer term. By “kick-and-go” we mean drivers bring the product into the store, get checked in, and either leave the product in the aisle or leave the order in the backroom in the same stacks they wheeled the product in with. If drivers kick-and-go, the product sits there until the next sales call. Either the retailer has to fill the shelves, or the next...
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