profile

Verno Consulting

2MM: Stop counting new placements. Start measuring them.


View in Browser | Sign Up Your team just finished a big placement drive. The supplier is happy, the numbers look good, and everyone gets a pat on the back. But did those placements actually sell? When we study new placements, we often find that up to 40% of them hurt sales. That's close to half the placements your team fought for. New placements should raise account profitability and keep your suppliers happy. So it's frustrating to learn that some of that hard work may be costing you. If you...
Share this page