As online ordering becomes more standardized inside wholesalers’ sales models, the need for an E-Commerce Manager becomes even more critical. We get that most wholesalers are just happy that retail accounts are using the ordering portal - this is a significant accomplishment in and of itself. It's also evident that most wholesalers don’t understand the e-commerce position well enough to staff it with the right person or ensure the position is receiving adequate training. Many wholesalers have...